The Head of an HTML Document.
The Head element creates a container that is
searched by the server, the browser, and search engines for information specific
to that document. The browser looks for the Title element, which is the only
part of the Head that is displayed by the browser. The Head contains Meta tags
which include information about the document that is displayed by the Search
Engines.
The Meta element has three attributes:
the Name attribute which names a value,
the Content attribute displays
the content of the named value, and the HTTP-EQUIV attribute which binds the META
element to an HTTP response header.
The Name
attribute names values such as: Keywords, Description, Author, etc.
The
Content attribute specifies the meta-information (information about information) indicated by the Name
attribute.
( Ex.: <META name="Keywords" content="List of keywords
seperated by commas"> )
Meta tags must each
be kept on one line, with NO linebreaks.
Search Engines display the Title element
as a hypertext link to the submitted site.
The Name attribute must precede the
Content attribute, to be read by Search Engines.
The Description value
creates the content displayed by the Search Engines, as a comment.
( Ex.: <META name="description" content="Comment."> )
Search Engine ranking is determined by
Meta tag utilization. Engines that donot use Meta tags, display the text they
find after the Body tag.